{"title":"Little the Label","description":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLittle has been thoughtfully designed for play, with spirited little humans in mind. Little keep it simple and fun, just the way our kids' lives should be.\u003c\/span\u003e\u003c\/div\u003e","products":[{"product_id":"parker-pants","title":"Parker Pants","description":"\u003cp\u003e\u003cstrong\u003eFinal Sale – No Returns or Exchanges\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Parker Pants by Little the Label are the comfiest pants ever and crafted in a very fun Matcha colour. Think boxer-style vibes with a button detail, elasticated waist and a cute ankle cut-out detailing. The Parkers are a unisex style, mix and match them with any blouse or tee, or pair them with the matching Quilted Parker Jacket for a fun fresh feel.\u003c\/p\u003e\n\u003cp\u003eMaterial: 100% brushed cotton drill | Please refer to campaign images for the most accurate representation of colour.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\"\u003eSize: Designed to fit generously. Teilo is 8 and wears a size 7-8. \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\"\u003ePoppy is 7 and wears a size 5-6 for a more true-to-size fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLittle has been thoughtfully designed with spirited little humans in mind. For little humans who like to do BIG things without compromising or restricting movement, play or imagination. Little keep it simple and fun, just the way our kids' lives should be.\u003c\/span\u003e\u003c\/p\u003e","brand":"Little the Label","offers":[{"title":"6-12m","offer_id":49296791470356,"sku":"LTL41","price":45.0,"currency_code":"NZD","in_stock":true},{"title":"1-2y","offer_id":49296791503124,"sku":"LTL42","price":45.0,"currency_code":"NZD","in_stock":false},{"title":"3-4y","offer_id":49296791535892,"sku":"LTL43","price":45.0,"currency_code":"NZD","in_stock":false},{"title":"5-6y","offer_id":49296791568660,"sku":"LTL44","price":45.0,"currency_code":"NZD","in_stock":false},{"title":"7-8y","offer_id":49296791601428,"sku":"LTL45","price":45.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0198\/7302\/files\/LittletheLabel-ParkerPants-1.jpg?v=1722377374"},{"product_id":"little-the-label-the-lou-tee-spritz","title":"The Lou Tee - Spritz","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFinal Sale – No Returns or Exchanges\u003c\/strong\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe Lou Tee in Spritz by Little the Label is a classic, everyday tee. Super comfortable, with an oversized fit. Style with your favourite bottoms from your existing wardrobe or pair with the Tei Shorts.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eMaterial: 100% 300gsm cotton\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eSize: Designed to fit generously. We recommend shopping by your child's age size or closest to age to get the best fit.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eCare: Cold gentle hand wash.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003eLittle has been thoughtfully designed with spirited little humans in mind, for little humans who like to do BIG things without compromising or restricting movement, play or imagination. Little keeps it simple and fun, just the way our kids' lives should be.\u003c\/span\u003e\u003c\/p\u003e","brand":"Little the Label","offers":[{"title":"6-12m","offer_id":49898435019028,"sku":"LIT51","price":35.0,"currency_code":"NZD","in_stock":true},{"title":"1-2y","offer_id":49898435051796,"sku":"LIT52","price":35.0,"currency_code":"NZD","in_stock":false},{"title":"3-4y","offer_id":49898435084564,"sku":"LIT53","price":35.0,"currency_code":"NZD","in_stock":false},{"title":"5-6y","offer_id":49898435117332,"sku":"LIT54","price":35.0,"currency_code":"NZD","in_stock":false},{"title":"7-8y","offer_id":49898435150100,"sku":"LIT55","price":35.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0198\/7302\/files\/LittletheLabel-TheLouTee-Spritz-1.jpg?v=1734568251"},{"product_id":"little-the-label-cami-shorts-lemon-gingham","title":"Cami Shorts - Lemon Gingham","description":"\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cstrong\u003eFinal Sale – No Returns or Exchanges\u003c\/strong\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eThe Cami Shorts in Lemon Gingham by Little the Label are an everyday wardrobe staple. Made from a bubble fabrication, the Cami Shorts feature a slight retro-fit perfect for summer days spent running around in the sun. This iteration of the Cami Shorts feature added invisible side pockets for storing treasures. Style with the matching Cami Blouse.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eMaterial: 88% cotton, 9% rayon, 3% spandex\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eSize: We recommend shipping by your little's age size (or closest to) to get the best fit. Velzii is 4 and wears the size 3-4y but could easily size up to the 5-6y to get more wear.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eCare: Cold gentle hand wash.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003eLittle has been thoughtfully designed with spirited little humans in mind. For little humans who like to do BIG things without compromising or restricting movement, play or imagination. Little keep it simple and fun, just the way our kids' lives should be.\u003c\/span\u003e\u003c\/p\u003e","brand":"Little the Label","offers":[{"title":"6-12m","offer_id":49898435182868,"sku":"LIT30","price":28.0,"currency_code":"NZD","in_stock":true},{"title":"1-2y","offer_id":49898435215636,"sku":"LIT31","price":28.0,"currency_code":"NZD","in_stock":false},{"title":"3-4y","offer_id":49898435248404,"sku":"LIT32","price":28.0,"currency_code":"NZD","in_stock":false},{"title":"5-6y","offer_id":49898435281172,"sku":"LIT34","price":28.0,"currency_code":"NZD","in_stock":false},{"title":"7-8y","offer_id":49898435313940,"sku":"LIT35","price":28.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0198\/7302\/files\/LittletheLabel-CamiShorts-LemonGingham-1.jpg?v=1734568026"},{"product_id":"little-the-label-poppy-playsuit-daffodil-1","title":"Poppy Playsuit - Daffodil","description":"\u003cp\u003e\u003cstrong\u003eFinal Sale - No Returns or Exchanges\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Poppy Playsuit in Daffodil by Little the Label is made for skipping through fields of dandelions and daffodils, tea parties and important fairy meetings. It features puffy short sleeves, a ruffled collar, a cinched-in elasticated waist and a scoop-up side seam shortie, all in the most perfect buttery hue. The Poppy features snap domes in the crotch to make bathroom breaks and nappy changes easy.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eMaterial: 100% cotton muslin\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eSize: Designed to fit true to size. We recommend shopping by your child's age size or usual size. Size up if you are in between sizes. Maggie is a tall 3 and wears size 3-4y. Velzii is 4 and wears a size 3-4y too.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eCare: Cold gentle hand wash.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003eLittle has been thoughtfully designed with spirited little humans in mind, for little humans who like to do BIG things without compromising or restricting movement, play or imagination. Little keeps it simple and fun, just the way our kids' lives should be.\u003c\/span\u003e\u003c\/p\u003e","brand":"Little the Label","offers":[{"title":"6-12m","offer_id":49898435838228,"sku":"LIT46","price":60.0,"currency_code":"NZD","in_stock":false},{"title":"1-2y","offer_id":49898435870996,"sku":"LIT47","price":60.0,"currency_code":"NZD","in_stock":false},{"title":"3-4y","offer_id":49898435903764,"sku":"LIT48","price":60.0,"currency_code":"NZD","in_stock":false},{"title":"5-6y","offer_id":49898435936532,"sku":"LIT49","price":60.0,"currency_code":"NZD","in_stock":false},{"title":"7-8y","offer_id":49898435969300,"sku":"LIT50","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0198\/7302\/files\/LittletheLabel-PoppyPlaysuit-Daffodil-1.jpg?v=1734567819"},{"product_id":"little-the-label-bowie-boilersuit-apple","title":"Bowie Boilersuit - Apple","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFinal Sale – No Returns or Exchanges\u003c\/strong\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe Bowie in Apple by Little the Label is a button-up boiler-style jumpsuit, inspired by vintage utility workwear. Featuring an embroidered logo and chest pocket, the Bowie is crafted in 100% cotton with a beautiful suede hand-feel. The Bowie is the perfect blend of style and comfort and has been made for all kinds of adventures.\u003c\/p\u003e\n\u003cp\u003eMaterial: 100% cotton\u003c\/p\u003e\n\u003cp\u003eSize: Designed to fit generously in an oversized style, we recommend choosing your child's current age. As your child grows, the fit of the boilersuit can still be worn cropped.\u003c\/p\u003e","brand":"Little the Label","offers":[{"title":"0-12m","offer_id":50767520661780,"sku":"LTL01","price":60.0,"currency_code":"NZD","in_stock":false},{"title":"1-2y","offer_id":50767520694548,"sku":"LTL02","price":60.0,"currency_code":"NZD","in_stock":false},{"title":"3-4y","offer_id":50767520727316,"sku":"LTL03","price":60.0,"currency_code":"NZD","in_stock":false},{"title":"5-6y","offer_id":50767520760084,"sku":"LTL04","price":60.0,"currency_code":"NZD","in_stock":false},{"title":"7-8y","offer_id":50767520792852,"sku":"LTL05","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0198\/7302\/files\/LittletheLabel-BowieBoilerSuit-Apple-1.jpg?v=1748399456"},{"product_id":"little-the-label-bowie-boilersuit-sage","title":"Bowie Boilersuit - Sage","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFinal Sale – No Returns or Exchanges\u003c\/strong\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe Bowie in Sage by Little the Label is a button-up boiler-style jumpsuit, inspired by vintage utility workwear. Featuring an embroidered logo and chest pocket, the Bowie is crafted in 100% cotton with a beautiful suede hand-feel. The Bowie is the perfect blend of style and comfort and has been made for all kinds of adventures.\u003c\/p\u003e\n\u003cp\u003eMaterial: 100% cotton\u003c\/p\u003e\n\u003cp\u003eSize: Designed to fit generously in an oversized style, we recommend choosing your child's current age. As your child grows, the fit of the boilersuit can still be worn cropped.\u003c\/p\u003e","brand":"Little the Label","offers":[{"title":"0-12m","offer_id":50767523414292,"sku":"LTL06","price":60.0,"currency_code":"NZD","in_stock":false},{"title":"1-2y","offer_id":50767523447060,"sku":"LTL07","price":60.0,"currency_code":"NZD","in_stock":false},{"title":"3-4y","offer_id":50767523479828,"sku":"LTL08","price":60.0,"currency_code":"NZD","in_stock":false},{"title":"5-6y","offer_id":50767523512596,"sku":"LTL09","price":60.0,"currency_code":"NZD","in_stock":true},{"title":"7-8y","offer_id":50767523545364,"sku":"LTL10","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0198\/7302\/files\/LittletheLabel-BowieBoilerSuit-Sage-2.jpg?v=1748399393"},{"product_id":"little-the-label-sunny-shirt-jacket","title":"Sunny Shirt Jacket - Khaki","description":"\u003cp\u003eThe Sunny Shirt Jacket in Khaki by Little the Label is a unisex style button-up shacket. Sunny has a scoop upside hemline, a drop shoulder fit and features two oversized pockets, giving it a vintage utility feel. It can be worn as a jacket, open and undone, or buttoned up, paired with the matching Dusty Pants.\u003c\/p\u003e\n\u003cp\u003eMaterial: 100% brushed cotton drill.\u003c\/p\u003e\n\u003cp\u003eSize: Little the Label fits on the higher end of the age guide, ie, 1-2 fits like a size 2, size 3-4 fits like a size 4, etc. Designed with a relaxed, unisex fit. Cooper is 9 and wears size 9-10. Enzo is 3 and wears size 3-4. Hugo is 4 and wears size 3-4.\u003c\/p\u003e\n\u003cp\u003eCare: Cold, gentle machine wash with like colours.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLittle the Label has been thoughtfully designed for play, with spirited little humans in mind. Little keep it simple and fun, just the way our kids' lives should be.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Little the Label","offers":[{"title":"1-2y","offer_id":51237069193492,"sku":"LTL63","price":69.0,"currency_code":"NZD","in_stock":false},{"title":"3-4y","offer_id":51237069226260,"sku":"LTL64","price":69.0,"currency_code":"NZD","in_stock":true},{"title":"5-6y","offer_id":51237069259028,"sku":"LTL65","price":69.0,"currency_code":"NZD","in_stock":true},{"title":"7-8y","offer_id":51237069291796,"sku":"LTL66","price":69.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0198\/7302\/files\/LittletheLabel-SunnyShirtJacket-Khaki-2.jpg?v=1756764633"},{"product_id":"little-the-label-dusty-drop-crotch-pants","title":"Dusty Drop Crotch Pants - Khaki","description":"\u003cp\u003eThe Dusty Drop Crotch Pants in Khaki by Little the Label are the comfiest, unisex pants out there. So much so, these have been a repeat style since Little launched way back in 2021. An elasticated waist, featuring a drop crotch and tapered fit, these are easy to wear, comfortable and functional. Style with the matching Sunny Shirt or team them with a Lou Tee.\u003c\/p\u003e\n\u003cp\u003eMaterial: 100% brushed cotton drill.\u003c\/p\u003e\n\u003cp\u003eSize: Little the Label fits on the higher end of the age guide, ie, 1-2 fits like a size 2, size 3-4 fits like a size 4, etc. Designed to fit generously and are an intentionally oversized style. Cooper is 9 and wears size 9-10. Enzo is 3 and wears size 3-4. Poppy is 8 and wears size 7-8.\u003c\/p\u003e\n\u003cp\u003eCare: Cold, gentle hand wash recommended.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLittle the Label has been thoughtfully designed for play, with spirited little humans in mind. Little keep it simple and fun, just the way our kids' lives should be.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Little the Label","offers":[{"title":"0-12m","offer_id":51237069324564,"sku":"LTL67","price":69.0,"currency_code":"NZD","in_stock":false},{"title":"1-2y","offer_id":51237069357332,"sku":"LTL68","price":69.0,"currency_code":"NZD","in_stock":false},{"title":"3-4y","offer_id":51237069390100,"sku":"LTL69","price":69.0,"currency_code":"NZD","in_stock":false},{"title":"5-6y","offer_id":51237069422868,"sku":"LTL70","price":69.0,"currency_code":"NZD","in_stock":true},{"title":"7-8y","offer_id":51237069455636,"sku":"LTL71","price":69.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0198\/7302\/files\/LittletheLabel-DustyDropCrotchPants-Khaki-1.jpg?v=1756764162"},{"product_id":"little-the-label-sandy-knit-dusty-rose","title":"Sandy Knit - Dusty Rose","description":"\u003cp data-end=\"346\" data-start=\"154\"\u003eAn easy layering staple,\u003cspan\u003e \u003c\/span\u003eThe Sandy Knit\u003cspan\u003e by Little the Label is crafted in a muted, Dusty Rose that blends seamlessly into a little lady's wardrobe. \u003c\/span\u003eDesigned with a relaxed, boxy fit and drop shoulders for ultimate comfort, this knit offers warmth without weight. It’s breathable enough for layering and cosy enough to wear solo, the perfect in-between-season piece. With subtle roll-edge hems and an exposed seam detail along the shoulder, it features classic rib trims at the neck and cuffs and is a timeless essential.\u003c\/p\u003e\n\u003cp\u003eMaterial: 100% organic cotton\u003c\/p\u003e\n\u003cp\u003eSize: Little the Label fits on the higher end of the age guide, ie, 1-2 fits like a size 2, size 3-4 fits like a size 4, etc. Designed with a relaxed, oversized fit. Olive is 8 and wears a size 5-6 sample, but a 7-8 would be the recommended size for Olive. Ocea is 3 and wears size 3-4.\u003c\/p\u003e\n\u003cp\u003eCare: Expect minimal shrinkage on the first wash due to the cotton weight. Cold, gentle hand wash recommended to keep the Sandy Knit looking its best.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLittle the Label has been thoughtfully designed for play, with spirited little humans in mind. Little keep it simple and fun, just the way our kids' lives should be.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Little the Label","offers":[{"title":"0-12m","offer_id":51237070012692,"sku":"LTL31","price":85.0,"currency_code":"NZD","in_stock":true},{"title":"1-2y","offer_id":51237070045460,"sku":"LTL32","price":85.0,"currency_code":"NZD","in_stock":true},{"title":"3-4y","offer_id":51237070078228,"sku":"LTL33","price":85.0,"currency_code":"NZD","in_stock":true},{"title":"5-6y","offer_id":51237070110996,"sku":"LTL34","price":85.0,"currency_code":"NZD","in_stock":true},{"title":"7-8y","offer_id":51237070143764,"sku":"LTL35","price":85.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0198\/7302\/files\/LittletheLabel-SandyKnit-DustyRose-1.jpg?v=1756763677"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0198\/7302\/collections\/Collection_Banner_-_Little_the_label.jpg?v=1736211503","url":"https:\/\/www.paperplanestore.com\/collections\/little-the-label\/outerwear.oembed","provider":"PAPER PLANE","version":"1.0","type":"link"}